KIKO brand has been in Malaysia for 20 years. KIKO is well recognized as a leader in the children apparel brand in Malaysia with the superior product quality, exclusive designs while ensuring value for money. KIKO has a broad variety of stylish clothing ranging from casual, comfortable wear to smart wear specially to cater for the Happy Young Ones aged from 2 to 14 years old.
Back in 1978, KIKO group of companies was primarily incorporated under the name of “Lovely Garments Manufacturing Sdn Bhd” and focused largely on girls’ fashion wear and using the brand name of “Si Comel”. Two years later, the company extended its business and formed another manufacturing company of “Child Boutique Manufacturing Sdn Bhd” largely concentrating on boys’ fashion wear. Following the expansion, both brands of “Si Comel” and “Child Boutique” were then united and renamed to KIKO. Since then, KIKO was first incorporated in the domestic market in 1984. Currently, it has a wide and established distribution network of over 120 outlets in most of the leading departmental stores throughout Malaysia. Moving ahead, KIKO has also stretched out its networks to Brunei, Vietnam and it is expanding.
In spite of the economy disaster today, KIKO has a very healthy growth and managed to grab hold of an impressive market share. Seeing that the strong support from all the valued customers and retailers, KIKO has extended its product line to cater for newborn babies and 3 years old toddlers. Therefore BABY KIKO was launched in December 1999.
“KIKO’s vision is to remain the most preferred premium brand and develop itself as an internationally recognized."
“KIKO’s mission is to style children with fashionable, high quality, comfortable to wear and value for money apparels.”
KIKO has been awarded the Superbrands status by the Superbrands Council Malaysia in 2003/2004 and has been certified in the following measure of market dominance, longevity, goodwill, customer loyalty and overall market acceptancy.
KIKO was one of the Top Achievers in Sogo Million Club and has been awarded an 'Annual Best Sales Achievement’ in financial year 2003/ 2004 in KL Sogo.
KIKO has been awarded a ‘Diamond Award for Annual Best Sales’ being the outstanding sales achiever in the financial year 2004/2005 under John Master Industries Group in KL Sogo Supplier Appreciation Banquet held in Dec 2005. Again, KIKO has been two years continuously awarded a "Platinum Award for Outstanding Achiever of Annual Sales’ & "Diamond Award for Outstanding Achiever of Annual Sales" which were in the financial year 2005/2006 and 2006/2007 respectively.